Gebeya Inc., the Pan-African Marketplace for freelance professional talent, today announced a new innovation to accelerate a more stable, dynamic African tech talent infrastructure. After releasing a redesigned, fully-automated web-client application last June, Gebeya has introduced its new search feature to accommodate the continuous growth in requests from startups and SMEs across the continent and around the world.
The new search engine will optimize how clients find and connect to their talent. To help clients fill job vacancies and augment their teams with thousands of pre-vetted freelance talent from more than 30 African countries, the powerful search feature will enable instant access in a few clicks, plus the ability to filter for each talent’s:
location
rate
background
rating
and the ability to request to hire directly from their profile page.
. . . all in an instant. “This is the gold-standard delivery of the promise of the Gebeya marketplace,†said Thierno Amar Niang, Chief Platform Officer. “Now truly any business from around the world will have a single trusted gateway through which they can access their choice of pre-vetted professionals in an instant.â€
In response to demand from some clients, Gebeya’s leadership and engineering teams quickly identified the new search engine as the tool to accelerate meeting the hiring needs of its valued clients—startups, SMEs, and multinationals in industries as diverse as fintech, logistics, and telecommunications.
At every level, organizations must practice smart hiring, which impacts not only operations, and speed, but also revenue: the cost of a bad hire can be upwards of $200,000. Startups and SMEs have already trusted Gebeya to fill tech, design, management, and marketing roles leveraging its existing products:
“Our core products remain the foundation of our business; but the new search feature resonates with clients who want the liberty to search for talent with the ease they shop for products on Amazon,†said Amadou Daffe, CEO & Co-founder. “We’re confident that this will speak to the main pain points of hiring in Africa: cost, experience level, and retention.â€
This new feature brings more horsepower to the client web portal at Gebeya.com. With a single sign-on solution, business owners and decision-makers can sign up at no cost, and immediately access pre-screened, qualified, multilingual professionals throughout Africa. They can connect with available talents who suit their budget and experience level, thanks to a customizable interface that puts the client in control. No unsolicited calls or connections to screen; clients will only connect with talents they choose.
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Graphic designers are unique. Their ability to incorporate various mediums to tell a story takes skill. While anyone can put together words and texts, visual content that commands and calls to action is what generates revenue.
To maximize resources, recruiters, hiring managers and decision-makers should request freelance graphic designers to provide a portfolio. The adage may go “don’t judge a book by its cover,†however when it comes to getting the right creative designer for your next project or product, don’t be afraid to ditch that logic.
A freelance graphic designer’s portfolio is the bread and butter of their resume. It’s how one can easily assess soft employability skills like attentiveness to details, problem-solving, critical thinking, time management, independent and collaborative work and much more.
Now when we say portfolio, we’re not just talking about the physical, black binder. Thanks to free or low-cost platforms like Adobe Portfolio, Canva and Wix, graphic designers are going digital with their work samples.
Ask for links or PDF portfolios so that you can easily see the quality of work, the level of details, their style and individualism, as well as ability to take a product from conception to creation, and in some cases, client success.
Maintaining full-time team members for every role in your company can be costly. Outsourcing projects to freelance graphic designers is cost and time efficient. While the numbers mentioned earlier tell one important story of the graphic design landscape, truth is, the pricetag associated with staffing the role is one of great concern for small businesses and startups.
The skillset and experience of freelance talent may range, however, that should not deter your decision to staff within your means and needs. Freelance graphic designers don’t require years and years of formal education. In fact, it’s their creativity, innovative approach and experience with the latest design software that should put your mind at ease when evaluating the quality of performance, professionalism and execution.
Last year, logo design and branding contributed to $3 billion of the graphic design’s market revenue according to IBISWorld’s findings. Adding qualified freelance graphic designers to your short or long-term projects allows them to focus on producing high valued visual content while you focus on delivering high-quality products and services.
In 2021, the graphic design industry generated $45.8 billion. Freelance graphic designers make up 90% of the industry’s global workforce and according to recent IBISWorld reports, experts predict the industry will increase 3.7% this year.
Simply put, graphic design is a critical element when it comes to operating a successful business; one that decision-makers can’t afford to neglect.
Graphic designers aren’t just picture people. They’re skilled, talented and detailed professionals that can take a skeletal or well-thought out concept and transform it into a distinctive, captivating and memorable piece of visual content. Downplaying the significance of graphic design can be harmful to any company and bottomline.
As businesses of every size and stage reassess or rebrand to stay on or above par with the global economy and workforce, it’s time go reads the french version
