UX stands for User Experience, and it is an important aspect of any product that is being built. The user experience can make or break the user's engagement with the product. A UX designer is responsible for making a website or an app enjoyable to use for users while also making it accessible to the users. You can hire the best freelance UX designers from Gebeya.

Role of UX designers in the market:

Best freelance UX designers have different responsibilities depending on the projects or teams they are working on. Here are some typical responsibilities of a UX designer:

• They are responsible for deriving the product structure and strategy needed to make the application or service users use.
• They perform competitor analysis to understand what the different competitors offer to their users.
• They are responsible for the development of content that goes on your product. This needs to be attractive content.
• They coordinate with developers and UI designers to understand more details about the product that is being built so that you can correctly map the user as they use the product.
• They are responsible for the testing and iteration of the product as and when required.
• They are responsible for creating prototypes and wireframes for the product that you are building.

Remote freelance UX designers have a great design sense that enables them to map the user as they use the product. This enables them to make the right changes required to increase user engagement.

How can UX designers help your business grow?

User Experience (UX) designing can take your company or business to a whole new level. Here's how:

• UX design can help identify errors while mapping user actions early in the development process than after deployment. This, in turn, reduces the cost of development for companies and businesses.
• Users who have a great UX while using the product can increase the revenue for the company as the engagement levels keep increasing.
• Businesses will benefit more from converting leads to customers which brings revenue to the company.
• Users often complain about different platforms whenever they don't have a great time on the service or application. Improving UX will help in reducing consumer complaints about the product.

Best freelance UX designers can bring phenomenal changes to how users interact with your product.

How to hire UX designers through the Gebeya platform?

If you wish to hire top freelance UX designers, we recommend that you use the following structure to ensure a hassle-free on boarding process:

• Create a job post specific to the project or team that you are hiring for. You can add details like the perks of working for your company and the salary aspect of the job you are hiring for. This is optional, but a lot of candidates prefer open companies.
• Shortlist the candidates based on their previous work experience and reviews from colleagues and previous employers.
• Interview the candidates to see if they will be a great fit for your company. You can also ask questions about their portfolio.
• If they are a great fit at your company, on board the candidates.

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The proof is in the portfolio

Graphic designers are unique. Their ability to incorporate various mediums to tell a story takes skill. While anyone can put together words and texts, visual content that commands and calls to action is what generates revenue.

To maximize resources, recruiters, hiring managers and decision-makers should request freelance graphic designers to provide a portfolio. The adage may go “don’t judge a book by its cover,” however when it comes to getting the right creative designer for your next project or product, don’t be afraid to ditch that logic.

A freelance graphic designer’s portfolio is the bread and butter of their resume. It’s how one can easily assess soft employability skills like attentiveness to details, problem-solving, critical thinking, time management, independent and collaborative work and much more.

Now when we say portfolio, we’re not just talking about the physical, black binder. Thanks to free or low-cost platforms like Adobe Portfolio, Canva and Wix, graphic designers are going digital with their work samples.

Ask for links or PDF portfolios so that you can easily see the quality of work, the level of details, their style and individualism, as well as ability to take a product from conception to creation, and in some cases, client success.

Despite the numbers, affordability doesn’t mean sacrificing quality

Maintaining full-time team members for every role in your company can be costly. Outsourcing projects to freelance graphic designers is cost and time efficient. While the numbers mentioned earlier tell one important story of the graphic design landscape, truth is, the pricetag associated with staffing the role is one of great concern for small businesses and startups.

The skillset and experience of freelance talent may range, however, that should not deter your decision to staff within your means and needs. Freelance graphic designers don’t require years and years of formal education. In fact, it’s their creativity, innovative approach and experience with the latest design software that should put your mind at ease when evaluating the quality of performance, professionalism and execution.

Last year, logo design and branding contributed to $3 billion of the graphic design’s market revenue according to IBISWorld’s findings. Adding qualified freelance graphic designers to your short or long-term projects allows them to focus on producing high valued visual content while you focus on delivering high-quality products and services.

The industry isn’t slowing down anytime soon

In 2021, the graphic design industry generated $45.8 billion. Freelance graphic designers make up 90% of the industry’s global workforce and according to recent  IBISWorld reports, experts predict the industry will increase 3.7% this year.

Simply put, graphic design is a critical element when it comes to operating a successful business; one that decision-makers can’t afford to neglect.

The Wrap Up: Investing in Your Visual Currency

Graphic designers aren’t just picture people. They’re skilled, talented and detailed professionals that can take a skeletal or well-thought out concept and transform it into a distinctive, captivating and memorable piece of visual content. Downplaying the significance of graphic design can be harmful to any company and bottomline.

As businesses of every size and stage reassess or rebrand to stay on or above par with the global economy and workforce, it’s time go reads the french version